Guy Kawasaki, who is one of my favorite regular blog reads and speakers, is the author of The Art of the Start, which is a quick and worthwhile read for anybody thinking about starting up their own company.

One of the 10 things you should do, according to his book, is “Make Mantra.” I absolutely loved this, because it accurately describes what all truly innovative companies are doing and, more tellingly, what a lot of big companies are not doing.

I think that Papa John’s has “Made Mantra” with their focus on making it easy for the customer to order.  They’ve sold over $1 billion of pizza via their online ordering tools.  According to the CNN article, it’s just the start of likely dozens of new ways a Papa John’s customer can order.

Now that’s a mantra–make it easy to order.

So what are you doing to make it easy for your customer to buy more of your products?  Or more often? Or more efficiently?

Guy Kawasaki talking about “Make Mantra” is below.

photo credit: ronnie44052