I was doing some SEO work this morning (and SEO will be the subject of a longer article in the near future) and happened to find a few articles where I was interviewed on topics ranging from membership to deploying analytic platforms using SAS software to education and internships.
Here’s a quick look at a few articles that might be of interest.
How important is membership to a non-profit organization? The Chronicle of Philanthropy did an article in 2005 about non-profit membership numbers and how the organizations count their supporters. It’s an interesting look on the philosophies that non-profits use. My takeaway and experience is that you should ask questions about an organizations membership and support numbers, especially if those are important to you.
I was really proud of the work I did with our CIO at WWF to upgrade our analytics capabilities using SAS. This article from the SAS user magazine has a few terrific examples of what Greg Smith and I were able to accomplish by moving aggressively to upgrade the organization’s analytic capabilities and improving our access to marketing data.
While I approach marketing from an analytic, direct response point of view, I also track brand marketing efforts to see if the principles of DR can be applied. KFC ran a promotion in late 2007 to encourage lunchtime visits to their stores by office workers. I gave it high marks for creativity, but was worried about the execution.
Finally, with college graduation approaching, I found this article at Utica College’s website where I was interviewed and offered thoughts on the importance of internships for college students.