I’ve been subscribing to email newsletters since the early 90′s and–more recently–RSS feeds to try to stay abreast of what’s going on in the world of marketing and business. Aside from a few must-reads, most of my efforts are a waste of time. However, every once in a while something just jumps out of my mailbox.
Like today’s eMarketer Daily.
The site build is progressing well today. The CMS platform is up and stable, although page load times aren’t acceptable yet and a few things are being examined on the server side.
We’ve installed a number of plugins to give us more flexibility when adding content. One we’re experimenting with now allows easy addition of YouTube and other videos. And who would be more appropriate to test this with than the immortal David Ogilvy?
This video looks to be from the 80′s when Mr. Ogilvy was serving as the chairman of O&M in India. If you happen to know the audience this was filmed for, I’d appreciate your feedback.I’ll have more on Mr. Ogilvy and others in the future, but for now I bring you David Ogilvy in his own words, on the differences between general advertising and direct response and his advice to general advertising agencies.